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Explain about the Exporting in foreign markets for marketing.
Exporting:
Exporting is the main traditional and well established type of operating within foreign markets. It can be defined as the marketing of goods produced within one country in other. When no direct manufacturing is needed in an overseas country, important investments into marketing are needed. The tendency may be not to acquire as much detailed marketing information when compared to manufacturing within marketing country; though, this does not negate the requirement for a detailed marketing strategy.
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
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the advandages and disadvantages of marketing philosophies.
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