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Explain about the direct-response media
In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
importance of Balancing Customer and Competitor Orientations
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
seal-dip pricing
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