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Explain about the data editing
Usual first step in data preparation is to edit raw data collected through questionnaire. Editing detects errors and omissions, corrects them where possible and certifies that minimum data quality standards have been achieved. Purpose of editing is to generate data which is: accurate; consistent with intent of question and other information in the survey; uniformly entered; complete; and arranged to simplify coding and tabulation.
Consumer mind black box. Explain.
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit
Distinction between Domestic Sales Contract and Export Sales Contract : A major point of distinction between a domestic and export contract lies in identifying the prope
After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?
Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse
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