Explain about the cultural factor in the consumer behaviour, Marketing Management

Assignment Help:

Explain about the cultural factor in the consumer behaviour.

Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

1. Culture:

This is a process is that people come together and consist of formed general action and reaction patterns, general methods of doing things, forming general values and beliefs to assist one decide what to perform or what not to perform.

2. Sub-Culture:

A subculture is a segment of huge culture entire member share differentiate patterns of behaviour part of nationality, rationality, religious and even age describe subculture.

For example: India as an entire consider as a culture but various states as Punjab, J&K and Haryana are taken as subculture.


Related Discussions:- Explain about the cultural factor in the consumer behaviour

Describe how branding can benefit a tourism, Question 1: a) Explain dif...

Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi

Cisco case tsudy, How is building a brand in a business-to-business context...

How is building a brand in a business-to-business context different from doing so in the consumer market?

Customer satisfaction, three types of methods used for measuring customer s...

three types of methods used for measuring customer satisfaction

Determine of its current portfolio of products, Question 1: Market segm...

Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your

Retailing and wholesaling, Retailing and Wholesaling   Retailing an...

Retailing and Wholesaling   Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

Various tasks in product line appraisal, Q.       Describe various tasks i...

Q.       Describe various tasks in product line appraisal? Ans.:     Company objectives influence product line length. 1 objective is to make a product line to induce up sel

Engeneering, corelate the term engeneering and managerial economics

corelate the term engeneering and managerial economics

Effective distribution channel, Analyse the value of an effective distribut...

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd