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Explain about the buying decision process?
Organizational buying is the decision-making process in that one organization receives the resources by other organization gives identification the needs for products and services and the receivers know, evaluate and select among alternative suppliers and brands.
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
marketing factors influencing pricing decisions
product life cycle of dove shop
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
what are thepproaches used by FMCG companies in test marketing?
The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
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