Explain about the brand equity, Marketing Management

Assignment Help:

Explain about the Brand Equity.

Brand Equity:

Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.


Related Discussions:- Explain about the brand equity

Explain in detail about the promotional activities, Explain in detail about...

Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ

Mat 104 finance project, Five years ago, you bought a house for $151,000, w...

Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay

Briefly discuss the three major steps in target marketing, QUESTION ...

QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ

What is meant by inventory, Question: (a) What is meant by inventory? ...

Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What

Short brief on drivers that influence customer behaviour, Question: Q1....

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

What is marketing, What is marketing? a. B uilding customer value a...

What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing

Bassic strategy and organizational of resources, what is basic strategy and...

what is basic strategy and organizational of resources

Approaches to environmental scanning, Approaches to environmental scanning:...

Approaches to environmental scanning: 1.       Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa

Steps involved in designing a channel system, Steps involved in designing a...

Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti

Service marketing, explain service marketing and give a company''s example?...

explain service marketing and give a company''s example?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd