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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
what is affortability based pricing?
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Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
types of corporate branding?
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
product report and market segmentation of monorail companies
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
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