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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Discuss the importance of strategy and good leadership in marketing
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explain the various approaches better followed by smcg companies in test marketing?
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