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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
key criteria for strategy selection by providing appropriateexamples
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
what is marketing management?
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