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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
factors which decide the broad area of scientific activity
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
write the core concepts in marketing with their explanation.
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State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
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