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Explain about the Brand Equity.
Brand Equity:
Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a product or service to the consumers. There is all the time underlying expectation which the brand will deliver to satisfaction. This has promised. A consumer supposes a certain standard of satisfaction and quality that to manufacture has to ensure and that the product line up to which expectations, or else the consumer will stop buying such product.
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
"consumer mind is a block box" -discuss
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
market positioning error
Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
considering the concept of product life cycle, where would you put video games in their life cycle
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
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