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Q. Explain about Stero-typing in Advertising?
Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping women and aged persons. Women are typically shown in advertising as mother, as housewives or for making sex appeal. Women and is for all time portrayed as a decorative object and she isn't given the holding key-position, role of professional and Decision maker etc.
explain Henry Assael Model of buying decision behaviour along with diagram
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