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Q. Explain about Specific personality traits?
Specific personality traits
1. Innovativeness
2. Dogmatism
3. Social character
?Inner-directed consumers depend on their own 'inner' values in evaluating new products and are likely to be innovators
?Outer-directed consumers is liable to look to others for direction on what is right and wrong and thus less likely to be innovators
4. Materialism
5. Compulsiveness
Self-concept/self-image
Multiple selves
Extended self
Self-concept and consumption
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
Explain importance of Research in business decision making? Ans: Significance of Research in Business Decision Making The role of research has significantly increase
INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of
TYPES OF LOSSES: Let us now discuss the extent of loss coverage provided in the insurance policy. For this purpose, you should first understand the mean of the term of "Loss".
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
list out secondary sources of information while pursuing market research
total jobbers in India ?
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