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Q. Explain about Promotion Mix?
Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.
Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
how should we put all indian factors in a ppt
own example of participants in the business buying process
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Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
This is a practice where one firm sells the similar product at several prices in several markets.
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