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Explain about product positioning?
Product Positioning:
This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct competitive position within minds of target customers. As market has been segmented, and attractive segments have been targeted, in that case the next task is to work with into a targeted segment to position the product in intelligence of customers and develop a marketing mix which will satisfy the consumer.
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
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What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
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#“Consumer mind is a Black Box” –Discussquestion..
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
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