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Explain about product positioning?
Product Positioning:
This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct competitive position within minds of target customers. As market has been segmented, and attractive segments have been targeted, in that case the next task is to work with into a targeted segment to position the product in intelligence of customers and develop a marketing mix which will satisfy the consumer.
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
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