Explain about packaging in marketing function, Marketing Management

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Explain about packaging in marketing functions of physical treatment.

Packaging:

Packaging has become one of the necessary services of modern marketing. This acts like a multipurpose arrangement. This offers protection to goods on its route by manufacturer to consumer. It facilitates the sale of a product. This functions as a silent salesman of the manufacturer, especially at a place where is widespread employ of self-service, other self-selection methods and automatic vending of retail selling.

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