Explain about operant conditioning, Marketing Research

Assignment Help:

Q. Explain about Operant conditioning?

Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common pattern is:

365_Explain about Operant conditioning.png

There are three main forms of operant learning. In positive reinforcement an individual does something and is rewarded. He or she is then supplementary likely to repeat the behaviour. For instance you eat a candy bar (behaviour) it tastes good (consequence) and you are thus more probable to eat a similar candy bar in the future (behavioural change).

1203_Explain about Operant conditioning1.png

Punishment is the opposite you eat what seems like a piece of candy (behaviour) only to discover that it is a piece of soap with a foul taste (consequences) as well as subsequently you are less likely to eat anything that looks remotely like that thing ever again (changed behaviour).

It must be noted that negative reinforcement is extremely different from punishment. An illustration of negative reinforcement is an obnoxious sales person who calls you up on the phone pressuring you into buying something you do not want to do (aversive stimulus).

You finally agree to buy it (changed behaviour) and the sales person leaves you alone (the aversive stimulus is ended as a result of consequences of your behaviour). Generally marketers usually have relatively little power to use punishment or negative reinforcement. Nevertheless parking meters are frequently used to discourage consumers from taking up valuable parking space as well as manufacturers may void warranties if the consumers take their product to non-authorized repair facilities.


Related Discussions:- Explain about operant conditioning

What marketing methods are used in marketing research, What types of person...

What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i

Explain search stage in organisational buying, Q. Explain Search stage in o...

Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi

Procedure for making a claim, PROCEDURE FOR MAKING A CLAIM : A claim will ...

PROCEDURE FOR MAKING A CLAIM : A claim will arise when any of the risks insured under the policy materialises. If an overseas buyer goes insolvent, the exporter becomes eligible f

What role is played by memory in consumer behavior, Q. What role is played ...

Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

.tomzak and hale, Describe the marketing research project that Tomzak shoul...

Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Explain the process of consumer buying behaviour, Q: Explain the process of...

Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod

Stages of shipment, STAGES OF SHIPMENT : For effecting shipment from ports...

STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th

Explain longitudinal and cross-sectional research designs, Discuss the diff...

Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd