Explain about operant conditioning, Marketing Research

Assignment Help:

Q. Explain about Operant conditioning?

Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common pattern is:

365_Explain about Operant conditioning.png

There are three main forms of operant learning. In positive reinforcement an individual does something and is rewarded. He or she is then supplementary likely to repeat the behaviour. For instance you eat a candy bar (behaviour) it tastes good (consequence) and you are thus more probable to eat a similar candy bar in the future (behavioural change).

1203_Explain about Operant conditioning1.png

Punishment is the opposite you eat what seems like a piece of candy (behaviour) only to discover that it is a piece of soap with a foul taste (consequences) as well as subsequently you are less likely to eat anything that looks remotely like that thing ever again (changed behaviour).

It must be noted that negative reinforcement is extremely different from punishment. An illustration of negative reinforcement is an obnoxious sales person who calls you up on the phone pressuring you into buying something you do not want to do (aversive stimulus).

You finally agree to buy it (changed behaviour) and the sales person leaves you alone (the aversive stimulus is ended as a result of consequences of your behaviour). Generally marketers usually have relatively little power to use punishment or negative reinforcement. Nevertheless parking meters are frequently used to discourage consumers from taking up valuable parking space as well as manufacturers may void warranties if the consumers take their product to non-authorized repair facilities.


Related Discussions:- Explain about operant conditioning

Explain marketing concept and the societal marketing concept, Question 1: ...

Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse

What is cost-plus pricing method, Question: (i) What is cost-plus prici...

Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p

Multinationals go global: hum the local tune, While the earlier strategy of...

While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig

Definition of exchange rate, Definition of Exchange Rate : A foreign excha...

Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country

Internal strengths-internal weaknesses & benefit, Consider the needs of you...

Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, sm

What are the benefits of using projective techniques, What are the benefits...

What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

Moving averge, inn moving average method, we need data of atleast a) three ...

inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years

Nivea case study answer plz, Ask question #Minimum Nivea (www.nivea.com) is...

Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a

Government reports, Government publishes administrative reports of various ...

Government publishes administrative reports of various departments reports of commissions and committees India A Reference Annual etc, The sources of locating government publica

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd