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Explain about marketing network in relationship marketing.
Relationship marketing has the intend of building manually satisfying long-term relationships along with key parties as customers, distributors and suppliers and other marketing partners into order to earn and also retain their business. Relationship marketing builds strong economic technical and social ties in between the parties. This marketing comprises cultivating the right form of relationships along with the right element groups. Marketing should not only do customer relationship management (CRM), although also partner relationship management (i.e., PRM). For key elements for marketing are customers, workers marketing partners and members of financial community. The final outcome of relationship marketing is the building of an exceptional company asset called a marketing network.
The product margin is calculated as product sales minus the direct costs of selling the product.
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
approches of test marketing in FMCG
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
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"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
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