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Explain about marketing dynamics.
Marketing Dynamics:
Products and markets are very constantly changing because of technological advancements. Increasingly companies are using advanced technology to get the better of their competitors. The rising usage of the same technology by various companies has made it complicated for them to create and keep competitive advantage into the long run. There production cost per unit declines over time because of the learning effect that leads to reduction within the price of the product. Because of the advances into the communication technology, customers have achieved easy access to helpful and better information regarding the brands via the internet.
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
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exblin the vireous functin of marekting management
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
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