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Explain about marketing.
Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be defined by a process by that goods and services are exchanged and the values estimated in terms of money prices. As in American Marketing Association has explained marketing by “The performance of business activities which direct the flow of goods and services by producers to users or consumers”.
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Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (
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Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
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