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Explain about marketing.
Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be defined by a process by that goods and services are exchanged and the values estimated in terms of money prices. As in American Marketing Association has explained marketing by “The performance of business activities which direct the flow of goods and services by producers to users or consumers”.
TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover
OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered
BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m
Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
discuss perception of risk is critical to the customer whem making a puchase decision.
Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of
Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
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