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Q. Explain about Freuds psychoanalytic theory?
This theory offers the foundation for the study of motivational research which operates on the premise that human drives are mainly unconscious in nature and serve to motivate many consumer actions.
Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
A review of 100 opera patrons was conducted. Respondents were asked how often they attended the symphony in a neighbouring city. The frequency of attendance was partitioned into
This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
Critically evaluate the impact of globalisation (i) Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u
Discuss about the Objectives of Research All researchers aim at finding answer to questions by implementing certain scientific procedures. Research investigates truth, which is
Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa
how is service heterogeneity
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