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Let's switch gears and take a look at starting your own business, instead of buying an existing one. When you think about starting a brand new business, you need to know how much your "startup costs" (Hatten, 2009, p. 192) will be.In thinking about startup costs, let's make this discussion personal so that you can stretch your strategic thinking. So, in considering all the factors involved in starting up your own business, how would you go about figuring out what your startup costs will be?
Discuss the six steps in a marketing research process
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