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Explain about Business Marketing.
When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided for whom the product is prepared and presented. All the environmental factors are studied by marketing department, keeping in mind the decided consumer group.
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv
hstory of marketing
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
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