Explain a marketing plan, Operation Management

Assignment Help:

You have a novel product idea and a working prototype for floating fishing pliers. You use an extrusion process to manufacture the pliers, and your family assembles them out of your basement. Your plan is to distribute them through sporting goods stores that cater to anglers. Applying all that you have learned in this course, create a detailed strategic plan for the next five years. You should include the following elements of comprehensive strategic plan: •A mission statement that describes the overall purpose of the organization •A resource needs assessment •A statement and some detail on the technology requirements, goal statement, and rationale •A set of objectives (measurable and observable) •A statement on the hardware, software, and facility resource requirements •A statement on training resource requirement and staff development plan •A marketing plan •An itemized budget, evaluation method, and funding sources


Related Discussions:- Explain a marketing plan

Explain the four-step framework, Describe the four-step framework for one-t...

Describe the four-step framework for one-to-one marketing that can be adapted to CRM marketing?

Define the concept of a process approach, Explain the concept of a process ...

Explain the concept of a process approach. What is scope? Explain the concepts of normative references?

Explain breakeven point in dollars of sales, A firm is selling two products...

A firm is selling two products, chairs and bar stools, each at $50 per unit. Chairs have a variable cost of $25 and bar stools $20 Fixed cost for the firm is $200 a. if the sales m

Intervention - types of managerial tactic, Intervention - Types of Manageri...

Intervention - Types of Managerial Tactic This is where a manager is delegated authority to implement change. Current performance is measured against a standard which illustra

Calculate the desired cycle time, A company is setting up an assembly line ...

A company is setting up an assembly line to produce 192 units per 8-hour shift. The following table identifies the work elements, times and immediate predecessors:  (a)  Wh

Describe how this affect the subsequent bid, Lamda Computer Products compet...

Lamda Computer Products competed for and won a contract to produce tow prototype units of a new type of computer that is based on laser optics rather than on electronic binary bits

Integrated solutions in product design, Integrated solutions in product des...

Integrated solutions in product design and control of machinery are based on    CAD and CAM technologies.

What approaches for organization to improve communications, It seems common...

It seems common in many of todays workplaces that people dont actually talk to one another frequently. We rely on e-mail, or the even less rich communication channel of text messag

Explain business buying decision processes, Explain the eight general strat...

Explain the eight general strategies in the business buying decision processes.

Define what would the average inventory be for this lot size, A chemical fi...

A chemical firm produces sodium bisulfate in 100-pound bags. Demand for this product is 30 tons per day. The capacity for producing the product is 50 tons per day. Setup costs $100

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd