Explain a marketing plan, Operation Management

Assignment Help:

You have a novel product idea and a working prototype for floating fishing pliers. You use an extrusion process to manufacture the pliers, and your family assembles them out of your basement. Your plan is to distribute them through sporting goods stores that cater to anglers. Applying all that you have learned in this course, create a detailed strategic plan for the next five years. You should include the following elements of comprehensive strategic plan: •A mission statement that describes the overall purpose of the organization •A resource needs assessment •A statement and some detail on the technology requirements, goal statement, and rationale •A set of objectives (measurable and observable) •A statement on the hardware, software, and facility resource requirements •A statement on training resource requirement and staff development plan •A marketing plan •An itemized budget, evaluation method, and funding sources


Related Discussions:- Explain a marketing plan

Challenges facing operations managers - operation function, Ques: What do y...

Ques: What do you consider to be the challenges facing operations managers today?  1. Interfacing with other managerial functions  2. Dealing with increased rates of change

Describe writing process to produce quality documents, Explain your persona...

Explain your personal writing process. What has worked for you in your effort to produce quality documents? What is your biggest writing challenge?

Explain what is customer relationship management, What is Customer Relation...

What is Customer Relationship Management - CRM? Describe the four-step framework for one-to-one marketing that can be adapted to CRM marketing? Provide at least one or two examples

Discuss the breakeven point, Discuss the breakeven point. What is the break...

Discuss the breakeven point. What is the breakeven point? Why does a small business need to do a breakeven analysis?

Explain low customer contact and are capital intensive, What are companies ...

What are companies that have low customer contact and are capital intensive; yet provide a service, called?

Demand curve for commodity , (1) The following table presents Mary's margi...

(1) The following table presents Mary's marginal utility for each of the four goods she consumes to exhaust her income. The price of Good 1 is $1, the price of Good 2 is $2, the p

How develop a decision making process, Because of the aggressive actions of...

Because of the aggressive actions of his brokerage firm, a stockbroker feels pressure to recommend to a client a stock he does not consider a good investment. Please develop a deci

Explain different components of the marketing mix, What is the definition o...

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should b

Explain what type of discharge of the contract, Mary has a City Credit Card...

Mary has a City Credit Card (CCC) and has run up a $13,000 debt. She calls the company and explains that she can't pay the full amount, but will be willing to pay $10,000 if they w

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd