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Question 1:
a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain the concept of positioning for competitive advantage.
Question 2:
a) Explain the factors that influence the behaviour of consumers. b) Describe the stages through which the consumer goes through before making a purchase. Illustrate each stage with an example.
Question 3:
a) Define marketing research and distinguish between primary and secondary research.b) Differentiate between exploratory, descriptive and causal research objectives. c) Describe the 4 steps in the marketing research process.
Question 4:
Write short notes on the following: a) Societal Marketing Concept b) Marketing Information System c) Green Marketing d) Marketing Ethics e) Social Responsibility
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
tacher.
should vedio game campanies continue the alter their products to include other function ,such as email?
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
what is concepts of marketing?
the rise of personal computers in the mid 1980s spurred interest in computer games
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
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