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Question 1:
a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain the concept of positioning for competitive advantage.
Question 2:
a) Explain the factors that influence the behaviour of consumers. b) Describe the stages through which the consumer goes through before making a purchase. Illustrate each stage with an example.
Question 3:
a) Define marketing research and distinguish between primary and secondary research.b) Differentiate between exploratory, descriptive and causal research objectives. c) Describe the 4 steps in the marketing research process.
Question 4:
Write short notes on the following: a) Societal Marketing Concept b) Marketing Information System c) Green Marketing d) Marketing Ethics e) Social Responsibility
How the product line appraisal is important task?
briefly explain the trend?
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
How to make project ?
topic review on setting product strategy
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
The purchase of the smartphones by the netizens has a psychological or functional motive?
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