Exchange, transactions, and relationship - marketing concept, Marketing Management

Assignment Help:

Exchange, transactions, and relationships

Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object from somebody by offering something in return. While exchange is a core concept of marketing, a transaction (a trade of values among two parties) is marketing's unit of measurement. Mostly involve money, a response, and action.

Marketing consists of actions which taken to build and maintain wanted exchange relationships along target audiences including, service, product, idea, or other object.


Related Discussions:- Exchange, transactions, and relationship - marketing concept

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Systems of equations, the sum of square of two is 13 and the sum of thrice ...

the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Explain about product positioning, Explain about product positioning? ...

Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co

Vertical marketing system, QUESTION a) Give three reasons why price is ...

QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

Case study, considering the concept of product life cycle where would you p...

considering the concept of product life cycle where would you put video games in thier life cycle

Case study, the rise of personal computers in the mid 1980s spurred interes...

the rise of personal computers in the mid 1980s spurred interest in computer games

Should video game companies continue to alter their products, Should video ...

Should video game companies continue to alter their products to include other functions, such as e-mail?

What are the convenience goods, What are the Convenience Goods? Conve...

What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p

FINANCIAL MANAGEMENT, explain cash flow and funds flow with suitable exampl...

explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd