Variations in Customer Contact - The Service Process Matrix, Operation Management

Assignment Help:

Variations in Customer Contact - The Service Process Matrix

The classification schemes so far discussed are 'one-dimensional' and do not adequately reflect the great diversity of service operations. In particular, the significant issue of customer involvement in the process is not explained. Of the many attempts to capture this aspect of service operations, perhaps the most useful is the 'two-dimensional' service-process matrix devised by Schmenner (1986), shown in the figure below. The matrix has two axes: 'degree of labour intensity' and 'degree of interaction and customisation'.


Related Discussions:- Variations in Customer Contact - The Service Process Matrix

Explain the market testing stage of the new-product process, The market tes...

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the dependent variable is consumer attitudes. price. adve

The study of global business is relevant to work company, Discuss the follo...

Discuss the following theory: The study of global business is relevant if you work or plan to work in a large multinational company, but it has little or no significance for indivi

Describe in detail why change is necessary in organizations, Explain in det...

Explain in detail why change is necessary in organizations. Describe the effects that change can have on quality management with respect to employee commitment and quality levels.

Explain opportunity of working, What are activities that are carried out at...

What are activities that are carried out at a national union convention, and why does this type of venue allow for the Democratic process to have an opportunity of working?

Explain employee empowerment and participation important, For you personall...

For you personally, do you consider employee empowerment and participation important? Would you take a job where you are not empowered?

Why needed physicians and licensed independent practitioners, Why do you th...

Why do you think health care organizations are held accountable for ensuring the competence of their physicians and licensed independent practitioners?

Explain assess the impact of group think and slackers, Assess the impact of...

Assess the impact of group think and slackers to the overall performance of the team and make two recommendations for how that impact could be mitigated. Provide specific examples

Explain offensive strategies for blockbuster, Will new competition for Redo...

Will new competition for Redox and digital content providers force blockbuster to alter its strategy? If yes, what are the offensive strategies for blockbuster? If not, what are th

What is the relationship among companies and profit motives, What is the re...

What is the relationship between companies, profit motives, competition and private property?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd