Examples of unfair trade practices, Marketing Management

Assignment Help:

Q. Examples of Unfair Trade Practices?

(i) Advertisement concerning weight-loss-claims of any medicine without proper test.

 (ii) Using the words 'Government Supported', 'Government Approved', 'Government Sponsored', 'Certified' in the advertisement without actual approval/certification.

(iii) In an advertisement of cigarette it was asserted that it has lowest level of tar and nicotine this ad was found deceptive for the reason that on actual test it was found that it had the same level of tar and nicotine as the other brands of cigarette had.

(iv) In the advertisement of readymade garments it was asserted that that the colour of garments will not fade. However on actual use it faded such ad is deceptive

(v) An advertisement of washing powder asserts that a spoon-full of powder can wash a full bucket of clothes. On actual utilize it was found that it could wash only one or two clothes this ad was held deceptive.

(vi) In the advertisement of tablet 'Disprin' the main side-effects were not mentioned. This ad was supposed deceptive.

(vii) In the ad of car-tyre it was assert that the tyre will run for 25000 Kms however it worked only for 5000 Kms. Manufacturer's assert in ad was found deceptive.

(viii) In the advertisement of readymade garments it was claimed that the garments are crease resistant and need no ironing however on actual use it needed regular ironing. This ad was initiate deceptive.


Related Discussions:- Examples of unfair trade practices

Total quality and safety, The responsibility of manufacturing to provide sa...

The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama

Case study, Case Study - Horlicks Horlicks is the name of a company and ...

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

Implications of the two behavioural theories, Question: (a) Describe th...

Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be

What are the characteristics of a knowledge worker, Question 1: (a) Wh...

Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how

Business Plan, I have done a part 1 of my business plan but clueless of how...

I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do

Answer , explain the varius approaches that are followed by f m c g compani...

explain the varius approaches that are followed by f m c g companies in test marketing

Characteristics of promotion, Characteristics of promotion: Customer ar...

Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any

Market share, “Market Share is the best indicator of company performance.” ...

“Market Share is the best indicator of company performance.” Is this a reasonable statement?

What is effect of decreasing in cost of selling, What is effect of decreasi...

What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an

Discuss the benefits buyers get from the use of e-commerce, Question 1: ...

Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd