Examples of unfair trade practices, Marketing Management

Assignment Help:

Q. Examples of Unfair Trade Practices?

(i) Advertisement concerning weight-loss-claims of any medicine without proper test.

 (ii) Using the words 'Government Supported', 'Government Approved', 'Government Sponsored', 'Certified' in the advertisement without actual approval/certification.

(iii) In an advertisement of cigarette it was asserted that it has lowest level of tar and nicotine this ad was found deceptive for the reason that on actual test it was found that it had the same level of tar and nicotine as the other brands of cigarette had.

(iv) In the advertisement of readymade garments it was asserted that that the colour of garments will not fade. However on actual use it faded such ad is deceptive

(v) An advertisement of washing powder asserts that a spoon-full of powder can wash a full bucket of clothes. On actual utilize it was found that it could wash only one or two clothes this ad was held deceptive.

(vi) In the advertisement of tablet 'Disprin' the main side-effects were not mentioned. This ad was supposed deceptive.

(vii) In the ad of car-tyre it was assert that the tyre will run for 25000 Kms however it worked only for 5000 Kms. Manufacturer's assert in ad was found deceptive.

(viii) In the advertisement of readymade garments it was claimed that the garments are crease resistant and need no ironing however on actual use it needed regular ironing. This ad was initiate deceptive.


Related Discussions:- Examples of unfair trade practices

Describe the consumer buying decision making process, Question 1: To wh...

Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark

How is the brand strategy defined in the product line, How is the Brand Str...

How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp

Choice of an advertising agency by location, Q. Choice of an advertising ag...

Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati

Rapid globalisation, how is rapid globalisation a challenge in the 21st cen...

how is rapid globalisation a challenge in the 21st century.

E- marketing environment, E- Marketing environment: The marketing envir...

E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat

Markerting landscape, describe five challenes affecting markerters in 21st ...

describe five challenes affecting markerters in 21st centuary

Explain benefits of undertaking market segmentation, Question: a) The ...

Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o

Building new knowledge through research and development, Question : (a)...

Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd