Examples of unfair trade practices, Marketing Management

Assignment Help:

Q. Examples of Unfair Trade Practices?

(i) Advertisement concerning weight-loss-claims of any medicine without proper test.

 (ii) Using the words 'Government Supported', 'Government Approved', 'Government Sponsored', 'Certified' in the advertisement without actual approval/certification.

(iii) In an advertisement of cigarette it was asserted that it has lowest level of tar and nicotine this ad was found deceptive for the reason that on actual test it was found that it had the same level of tar and nicotine as the other brands of cigarette had.

(iv) In the advertisement of readymade garments it was asserted that that the colour of garments will not fade. However on actual use it faded such ad is deceptive

(v) An advertisement of washing powder asserts that a spoon-full of powder can wash a full bucket of clothes. On actual utilize it was found that it could wash only one or two clothes this ad was held deceptive.

(vi) In the advertisement of tablet 'Disprin' the main side-effects were not mentioned. This ad was supposed deceptive.

(vii) In the ad of car-tyre it was assert that the tyre will run for 25000 Kms however it worked only for 5000 Kms. Manufacturer's assert in ad was found deceptive.

(viii) In the advertisement of readymade garments it was claimed that the garments are crease resistant and need no ironing however on actual use it needed regular ironing. This ad was initiate deceptive.


Related Discussions:- Examples of unfair trade practices

Test marketing., explain the various approaches better followed by smcg com...

explain the various approaches better followed by smcg companies in test marketing?

Marketing, identify and briefly describe four trends in the macro /market e...

identify and briefly describe four trends in the macro /market environment

How internet is beneficial for marketing communication, How internet is ben...

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

What do you signify by communication process, Q. What do you signify by Com...

Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It

Media Plan., Assessment 2 Written or Oral Questions Base on Samsung Sliding...

Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for

What is the scope of marketing information system, What is the scope of Mar...

What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese

Market segmantation, what are the reasons for market segmentation and its a...

what are the reasons for market segmentation and its advantages

Explain about the e-commerce briefly, Explain about the e-commerce briefly....

Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th

Types of participants significant in distribution channels, How many types ...

How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:

Determine about the competition- pricing decisions, Determine about the Com...

Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd