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Question 1:
"Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its application of market mechanisms to tackle social and environmental problems."
Examine the marketing initiatives of a tourism organisation and discuss to which extent you believe that its initiatives reflect the above statement.
Question 2:
It is widely acknowledged that service quality is crucial to customer satisfaction, customer retention and profitability. Statement like "quality is our number one priority" shows evidence of service companies? belief in quality as the bridge to future revenue. However, although companies recognise the importance of service quality, not all companies manage to deliver services of high quality to their customers. Critically evaluate the importance of service quality for tourism organisations and discuss the strategies that should be adopted by these organisations to deliver high service quality.
Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
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What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
difference between the personal selling and salesmanship?
explain the various approaches that are followed by FMCG companies in test marketing?
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