Examine the marketing initiatives of a tourism organisation, Marketing Management

Assignment Help:

Question 1:

"Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its application of market mechanisms to tackle social and environmental problems."

Examine the marketing initiatives of a tourism organisation and discuss to which extent you believe that its initiatives reflect the above statement.

Question 2:

It is widely acknowledged that service quality is crucial to customer satisfaction, customer retention and profitability. Statement like "quality is our number one priority" shows evidence of service companies? belief in quality as the bridge to future revenue. However, although companies recognise the importance of service quality, not all companies manage to deliver services of high quality to their customers. Critically evaluate the importance of service quality for tourism organisations and discuss the strategies that should be adopted by these organisations to deliver high service quality.


Related Discussions:- Examine the marketing initiatives of a tourism organisation

Component of physical distribution management, Question 1: Describe the...

Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com

Calculus, a) Use the simplified difference quotient method to find g''(x) f...

a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th

Estimate recent income statement, ¨ Enclosed you will find our estimate of ...

¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value

Total outsourcing of cis for wv8, WV8 is a large not for profit (NFP) publi...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Control of municipality over out-door advertising, Q. Control of Municipali...

Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar

Discuss the various stages in the costing of menus, Question 1: One of ...

Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective

Shoppersstop, Draw the typical profiles of shoppers stop customers segments...

Draw the typical profiles of shoppers stop customers segments

Product life cycle, Considering the concept of product life cycle, where wo...

Considering the concept of product life cycle, where would you put video games in their life cycle

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd