Examine the communication strategies that ncc may adopt, Corporate Finance

Assignment Help:

Question:

The National Coach Company (NCC), where you work as Marketing Manager, has agreed on a market development strategy. A key objective is to encourage 40% of car drivers to change to the NCC services when travelling to work in the capital city. The CEO of the company has asked you to research and prepare a report in order to help in the selection of the most appropriate media for communicating with the target audience.

Your report should answer the following tasks:

(a) examine the communication strategies that NCC may adopt, and recommend an integrated marketing communication strategy that would be most effective in achieving its desired objective.

(b) Describe how the use of digital media might assist NCC achieve its goals

(c) make recommendations concerning the media mix that NCC might adopt.


Related Discussions:- Examine the communication strategies that ncc may adopt

Forecasts based on advance demand information, The case company combines SK...

The case company combines SKUs into product groups and product groups into assortment groups. The methods based on advance demand information (Methods 1-3) can therefore be on a pr

Case study for corporate finance, ABAN LOYD CHILES OFFSHORE LTD. ...

ABAN LOYD CHILES OFFSHORE LTD. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

Annuities, You are considering the purchase of a deferred annuity that will...

You are considering the purchase of a deferred annuity that will pay $10,000 a year at the end of each year for 20 years, to you or a desgnated survivor. (sure thing) Payments wil

Should the firm take on the warehouse renovation, Question: (a) Discuss...

Question: (a) Discuss the concept of financial gearing and its implications for share price maximisation. (b) A firm has both, a current and a target debt-equity ratio of 0.

Explain what the law is in this situation, Corporation Hallmark, located in...

Corporation Hallmark, located in California, was in the business of manufacturing custom-ordered greeting cards, boxes, wrapping paper, and other paper products. Its operation is v

Calculate the net present value of the proposed venture, MOUNTAIN BLEND SPE...

MOUNTAIN BLEND SPECIALITY COFFEE CO Mountain Blend Speciality Coffee Co, a listed company, is the largest coffee wholesaler and roaster in Carvania. At present it is solely invo

WACC, WACC calculation

WACC calculation

Project Help, 1. Use the bond price, yield-to-maturity, and quantity availa...

1. Use the bond price, yield-to-maturity, and quantity available you collected for each bond in Component 2 for this project to estimate an average current bond price and an averag

Defining phoenix activity, A key challenge for any analysis or discussion o...

A key challenge for any analysis or discussion of phoenix activity is how to define the problem. There is currently no definition in Australian legislation. The approach in Austral

form of repurchases, S5 Corporation is evaluating an extra dividend versus...

S5 Corporation is evaluating an extra dividend versus a share repurchase.  In either case, the total payout to the investors will be $10,000. Current earnings are $1 per share and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd