Examine the communication strategies that ncc may adopt, Corporate Finance

Assignment Help:

Question:

The National Coach Company (NCC), where you work as Marketing Manager, has agreed on a market development strategy. A key objective is to encourage 40% of car drivers to change to the NCC services when travelling to work in the capital city. The CEO of the company has asked you to research and prepare a report in order to help in the selection of the most appropriate media for communicating with the target audience.

Your report should answer the following tasks:

(a) examine the communication strategies that NCC may adopt, and recommend an integrated marketing communication strategy that would be most effective in achieving its desired objective.

(b) Describe how the use of digital media might assist NCC achieve its goals

(c) make recommendations concerning the media mix that NCC might adopt.


Related Discussions:- Examine the communication strategies that ncc may adopt

Describe what a firm wants to achieve through pricing, Question: (a) ...

Question: (a) (i) Introduction and development- negative cash flows, low turnover, large overheads due to marketing expenses, marketing mix includes sales promotion.

significant trends do you see in future for our industry, What significant...

What significant trends do you see in the future for our industry? Ans) You will be fully well-known with the economic situation as it relates to banking or how recent legislati

Taxable Income, The tax rates are as shown. Your firm currently has taxable...

The tax rates are as shown. Your firm currently has taxable income of $79,000. How much additional tax will you owe if you increase your taxable income by $30,000? Taxable Income

Determine the rate of return, The following information is given for Burgun...

The following information is given for Burgundy Plc. The before tax rate on debt is 10%, whereas the required return on equity is 20%. The total amount in use (equity + debt), V, i

Valuation of firms, I have done most of my work on myfinancelab.com need so...

I have done most of my work on myfinancelab.com need someone to complete the rest. Deadline is this sunday. Can i get help on that?

EBIT, Firm A has $10,000 in assets entirely financed with equity. Firm B al...

Firm A has $10,000 in assets entirely financed with equity. Firm B also has $10,000 in assets, but these assets are financed by $5,000 in debt (with a 10 percent rate of interest)

Banks, discuss in detail various sources ffom wherebabks can borrow funds w...

discuss in detail various sources ffom wherebabks can borrow funds within India

Short term finance, mystore retail has about $200 000 in credit sales each ...

mystore retail has about $200 000 in credit sales each month.mystore factors all these invoices at a 5% fee.what is the effective annual (%) cost of this action?

What is in store for banking consolidation, What is in store for banking co...

What is in store for banking consolidation? A: Merger activity is a natural process by which companies make themselves more efficient and better able to compete for customers.

Accumulated earnings and profits, This is an accounting term which is appli...

This is an accounting term which is applicable to stockholders of closely going businesses. Accumulated earnings and profits are a company's net profits after subtracting distribut

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd