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Examine a range of general or marketing strategy options
(a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate the advantages and disadvantages of each of these
(b) Who are the major stakeholders in your organisation and what affect do they have on the strategy that it could introduce?
(c) What considerations should be taken into account to ensure that the stakeholders can participate in the development of the organisation's strategy?
(d) How should an organisation gain commitment to its strategies and their implementation from its stakeholders, especially its employees at all levels?
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INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of
CENTRAL EXCISE FORMALITIES : It is a common practice all over the world that the exports are not to bear the burden of indirect taxes. Export goods are either exempted from such t
Define international marketing and furnish its features.
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Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
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