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Question 1
The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
Question 2
List down the factors that help build a brand. What is the role of brand image in event marketing?
Question 3
Events also need to be promoted to make them successful. How will you manage Public Relations for events? Discuss the stages in PR strategy
Question 4
What are the main factors that influence consumer behaviour? Explain social factors as a major determinant of consumer behaviour
Question 5
Define sales promotion. Describe the various sales promotion tools that are targeted at customers Question 6
What is a creative brief? Why is it important for an event?
An example explaining all the stages of this process
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
A good or service an organization makes in quantity to sell on the open market is a product.
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
what is the importance of branding policies in an organisation
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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