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Evaluation of Data :
The historical data should be subjected to two types of evaluation.
External Criticism: Evaluation of data is concerned with authenticity or genuineness of the data. Researcher must scrutinize whether data is relevant and valid to the research problem.
Internal Criticism: Which refers to examine the accuracy of data; Researcher must ensure that the data is reliable.
Case Study Royal Blue the national passenger carrier for commercial flight, appointed a new advertising company, Amadeus. Amadeus was hired to spearhead a more customer orien
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#Whom do you think Rajender will eat with?question..
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