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Evaluation of Data :
The historical data should be subjected to two types of evaluation.
External Criticism: Evaluation of data is concerned with authenticity or genuineness of the data. Researcher must scrutinize whether data is relevant and valid to the research problem.
Internal Criticism: Which refers to examine the accuracy of data; Researcher must ensure that the data is reliable.
CASE STUDY - CORPORATE LEVEL STRATEGY Why would Procter and Gamble (P&G), a company with 300 brands, five billion customers in 140 countries, and more food and beverage paten
In the past, in the Universe of Documents, the general trend has been to narrow the extension of a subject embodied in -a document taken as a whole. Therefore, there has been a gen
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