Evaluation of advertising media - newspaper, Marketing Management

Assignment Help:

Q. Evaluation of Advertising Media - Newspaper?

Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:

  • Local Advertisement
  • National Advertisement
  • Classified Advertisement
  • Special Ads and Inserts

Advantages:-

  • Wide coverage
  • Low cost per reader
  • Flexibility
  • Quick delivery of message
  • Geographical Selectivity
  • More Credibility
  • Most appropriate for Comparative-Advertising.

Disadvantages

  • Short life span
  • Limited coverage
  • Advertisement Overload
  • Poor Production
  • Wasteful Circulation
  • Proves expensive if Number of Customer is less

 


Related Discussions:- Evaluation of advertising media - newspaper

What are the ways of foreign market entry, What are the ways of foreign mar...

What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma

Dvertising and promotion, comprehensive discussion about promotion and adve...

comprehensive discussion about promotion and adverising

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

Explain about the exporting in foreign markets for marketing, Explain about...

Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.

Marketing environment, Marketing Environment In order to properly iden...

Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme

What is a behavioral measure of customer satisfaction, What is a behavioral...

What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio

What is introductory stage of product life cycle, What is Introductory Stag...

What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar

What is competitive parity method, Q. What is Competitive Parity Method? ...

Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with

Various approaches for selecting target markets, What are the various appro...

What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd