Evaluation of advertising media - newspaper, Marketing Management

Assignment Help:

Q. Evaluation of Advertising Media - Newspaper?

Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:

  • Local Advertisement
  • National Advertisement
  • Classified Advertisement
  • Special Ads and Inserts

Advantages:-

  • Wide coverage
  • Low cost per reader
  • Flexibility
  • Quick delivery of message
  • Geographical Selectivity
  • More Credibility
  • Most appropriate for Comparative-Advertising.

Disadvantages

  • Short life span
  • Limited coverage
  • Advertisement Overload
  • Poor Production
  • Wasteful Circulation
  • Proves expensive if Number of Customer is less

 


Related Discussions:- Evaluation of advertising media - newspaper

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Sales management, what is creative selling and what are its advantages?

what is creative selling and what are its advantages?

Describe total relationship marketing, Question: a) What is loyalty in...

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

How is product life cycle affected, How is Product Life Cycle affected? ...

How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into

Henry Assael Model of buying decision behaviour, explain Henry Assael Model...

explain Henry Assael Model of buying decision behaviour along with diagram

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

Advise the company on the campaign objectives, Question: The Radisson I...

Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv

Test marketing, various approaches that are followed by fast moving consume...

various approaches that are followed by fast moving consumer goods companies in test marketing

Structure of marketing plans, Contents of marketing plans or structure of m...

Contents of marketing plans or structure of marketing plans 1.       Executive summary and table of contents: the marketing plans should open with a brief summary of the plan

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd