Evaluation of advertising media - newspaper, Marketing Management

Assignment Help:

Q. Evaluation of Advertising Media - Newspaper?

Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:

  • Local Advertisement
  • National Advertisement
  • Classified Advertisement
  • Special Ads and Inserts

Advantages:-

  • Wide coverage
  • Low cost per reader
  • Flexibility
  • Quick delivery of message
  • Geographical Selectivity
  • More Credibility
  • Most appropriate for Comparative-Advertising.

Disadvantages

  • Short life span
  • Limited coverage
  • Advertisement Overload
  • Poor Production
  • Wasteful Circulation
  • Proves expensive if Number of Customer is less

 


Related Discussions:- Evaluation of advertising media - newspaper

Sources of influence on attitude formation, Question 1: Altering consum...

Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior

Business buying behaviour, Who are the participants of business buying proc...

Who are the participants of business buying process,under any Organization?

Boston consulting group, Boston Consulting Group By using the matrix...

Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a).   Stars   refer to   high- growth, high-share businesses or (they require a lar

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Explain marketing mix for the planned craft gallery, Last year Suki opened ...

Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi

What is concluded by definition of consumer behaviour, What is concluded by...

What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the

What is message control, Message Control Control over the message is e...

Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c

What are the advantages of advertisement, Q. What are the Advantages of adv...

Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

Explain about the buying decision process, Explain about the buying decisio...

Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

#title.marketing mix., Solving Customer Problems in Ways They Never Imagine...

Solving Customer Problems in Ways They Never Imagined

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd