Evaluation of advertising media - newspaper, Marketing Management

Assignment Help:

Q. Evaluation of Advertising Media - Newspaper?

Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:

  • Local Advertisement
  • National Advertisement
  • Classified Advertisement
  • Special Ads and Inserts

Advantages:-

  • Wide coverage
  • Low cost per reader
  • Flexibility
  • Quick delivery of message
  • Geographical Selectivity
  • More Credibility
  • Most appropriate for Comparative-Advertising.

Disadvantages

  • Short life span
  • Limited coverage
  • Advertisement Overload
  • Poor Production
  • Wasteful Circulation
  • Proves expensive if Number of Customer is less

 


Related Discussions:- Evaluation of advertising media - newspaper

Explain the purpose of internal marketing, Question: (a) Explain the p...

Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

Explain the concept of dominant coalitions, (a) Find the main external forc...

(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e

Product planning and development, What is the product planning and developm...

What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus

Product life cycle, considering the concept of product life cycle where wou...

considering the concept of product life cycle where would you put video games in their life cycle

Algebra , the ordered pair (-1, -1) is a solution of the system -4x + 2y = ...

the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false

Algebra - systems of equations word problems, The sum of the digits of a ce...

The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work

Describe about the sales promotion tool, Describe about the Sales promotion...

Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in

Define channels of distribution according to stanton, Normal 0 ...

Normal 0 false false false EN-IN X-NONE X-NONE

Discuss the buyer decision process, Question 1: Consumer buying behavio...

Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd