Evaluation of advertising media - magazines and journals, Marketing Management

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Q. Evaluation of advertising media - Magazines and Journals?

Are one more form of print media. These are published regularly at regular intervals like fortnightly as well monthly also quarterly and annually. Magazines are classified as:

Consumer-magazines
Special interest magazines
Business magazines
Regional magazines
Professional magazines

Advantages:-

Flexibility
Long life Span
Better Quality
Leisure Readership
Credibility

Disadvantages:-

Limited Reach
Long Life Span
Overloaded with Ads
Delayed Readership
High Cost
Disadvantages of Print Media
High Cost

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