Evaluation of advertising media - magazines and journals, Marketing Management

Assignment Help:

Q. Evaluation of advertising media - Magazines and Journals?

Are one more form of print media. These are published regularly at regular intervals like fortnightly as well monthly also quarterly and annually. Magazines are classified as:

  • Consumer-magazines
  • Special interest magazines
  • Business magazines
  • Regional magazines
  • Professional magazines

Advantages:-

  • Flexibility
  • Long life Span
  • Better Quality
  • Leisure Readership
  • Credibility

Disadvantages:-

  • Limited Reach
  • Long Life Span
  • Overloaded with Ads
  • Delayed Readership
  • High Cost
  • Disadvantages of Print Media
  • High Cost

 


Related Discussions:- Evaluation of advertising media - magazines and journals

H, how to position the competitors in cross map.

how to position the competitors in cross map.

What is multi channel marketing?, After their first arrival, the telephone,...

After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c

The rise of personal computers in the mid 1980s spurred inte, Considering t...

Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

Explain how public relations differ from advertising, Question : a) Di...

Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana

Percentage, income inreased by 10% later decreased by 10%. total change in ...

income inreased by 10% later decreased by 10%. total change in % in income

Primary difference between selling and marketing concept, Question: (a)...

Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks

Quantities methods for preparing advertisement budget, Q. Quantities Method...

Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so

Strategic and distinct comprtitors.., 2types of competitors strategic and d...

2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd