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Question 1:
(a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers.
(b) Critically evaluate the use of controversial advertisements by companies. Use examples to support your answer.
Question 2:
(a) Using an example, explain the importance of culture in marketing communications planning.
(b) Outline the factors that need to be considered when setting an advertising budget.
Question 3:
(a) Describe the communication process and discuss the impact of noise and selectivity on this process.
(b) Assess the relevance of evaluation and control in the marketing communication plan.
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
"consumer mind is a block box"-discuss
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
what is mis
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