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Question 1:
(a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers.
(b) Critically evaluate the use of controversial advertisements by companies. Use examples to support your answer.
Question 2:
(a) Using an example, explain the importance of culture in marketing communications planning.
(b) Outline the factors that need to be considered when setting an advertising budget.
Question 3:
(a) Describe the communication process and discuss the impact of noise and selectivity on this process.
(b) Assess the relevance of evaluation and control in the marketing communication plan.
Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
history of e-marketing
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
consumer mind is a block box
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
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