Evaluate website effectiveness, Operation Management

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Choose any company website and evaluate its effectiveness. Write an essay of between 750-1000 words, double-spaced, focusing on such topics as the web site's attractiveness and the degree to which it is user-friendly. Consider such features as the integration of social networking, Web 2.0 capabilities, and responsive web design/mobile capabilities. What key recommendations would you make for improvement? Cite any references you use at the end of the paper.

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