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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
As a result of testing 20,00 electric bulbs manufactured by a company it was found that the lifetime of the bulbs was normally distributed with a mean of life of 2040 hours with st
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Stan Garner resides in illinois and promotes boxing matches for Supersports, INC. an Illinois corporation. Garner created the conect of "ages" promotion- a three fight series of bo
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Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?
Neda operates a small convenience store in a southern town that has a high tourist draw. After several years of operating the store, Neda has decided to no longer sell tobacco prod
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