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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
Define why a level capacity strategy could be complicated to adopt for an organisation operating a just in time system? Level capacity strategy Along with a level capacit
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Model of Service Quality - Customer Satisfaction Gap 1 Occurs due to management's lack of a clear understanding about how customers determine their expectations on the b
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Discuss the importance of designing for profit in product development. What happens when there is distortion in these goals?
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Location
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