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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
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suppose the manufacturer has an inflated demand forecast as follows: Quantity Probability 2,200 5% 2,300 6% 2,400 10% 2,500 17% 2,600 30% 2,700 17% 2,800 12% 2,900 3% (a) Suppose t
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