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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
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Pick a product that you believe would be beneficial for line extension. Justify your choice and discuss the strategy you would adopt for the new product
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Compare and contrast Lincoln Electric and Southwest Airlines with regard to the following • Views of management regarding union representatives of their workers. •
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