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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
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How is service separated from the person who provides the service? Services frequently cannot be separated through the person who gives the service: a. Every time the servic
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Productivity of the Organisation Productivity of the organisation is normally an operations problem - the operations function is usually the area of the company with the large
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