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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
In both Europe and North America, established airlines are desperately cutting costs in order to compete with the increasing number of budget airlines. However, it is highly unlike
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During the 1950s and 609, Mr. T. Ohno of Toyota developed the k an n Production System. Subsequently many other Japanese automobile companies adopted it. The net result with the Ja
If you decide to use debt financing, which kind of loan, fixed-rate or variable-rate, would you prefer? Why? If you decide to use equity financing, where would you find equity f
Imagine that you are creating a marketing plan for a company that will sell motor scooters . As you consider the marketing program, what types of strategy should you consider inc
Explain Four 'P's of Marketing. Four 'P's of Marketing : Marketing may be described as a human activity directed at satisfying wants and needs by exchange processes. A market
Why or why not the logistics has such an important economic impact
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