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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
. Define international marketing and furnish its features
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Why is exporting the most popular initial entry method?
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Consider a fast-food restaurant that is trying to improve its service during the 12:00 - 2:00 lunch period. Right now the restaurant employs 5 different single-channel queues, but
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