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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
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In 2007, the Cartoon Network was fined for public disruption of the Bostonian transportation system while using a new form of public relations called: Answer > Guerilla advertising
What are the primary sources of power?
what is facility location?
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