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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
Explain the McGregor's Theory x-y , the pros and cons of the theory
As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales pot
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Air travel on Mountain Airlines for the past 18 weeks was: Week Passengers Week Passengers 1 406 10 440 2 410 11 446 3 420 12 451 4 415 13 455 5 412 14 464 6 420 15 466 7 424 16 47
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