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The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain, Italy and Portugal. Mauritius is a net food importer country and relies heavily on its exports to Europe to generate revenues.
Despite that Mauritius economic growth shows moderate strength, inflation is a matter of concern.
In the role of a Marketing Manager in an organization of your choice that operates in the Mauritian market, you are required by your General Manager has asked you are write a report in which you.
a) Describe the ways in which the trends in the macro-environment are influencing buying behaviour of households and organisations in your industry.
b) Evaluate the impacts of these behavioral changes for your chosen organization and recommendation most appropriate marketing mix response to adopt to ensure survival and growth of your organization.
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
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Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
what is the concept of augmented product
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
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