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Q. Evaluate the effectiveness of goodwill Advertisement ?
Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to improve the image of the organization by meeting some responsibilities like growing more trees ads for eye donation save environment and so on consequence of these advertisements on sale image or goodwill can't be measured.
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
product report and market segmentation of monorail companies
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
factors influecing product mix
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