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Question 1:
Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in relative importance within each stage of the PLC.
Question 2:
Explain why it is necessary for marketing managers to keep up to date with relevant technological developments. Illustrate your answer with examples to show how with the advent of internet, this has changed the ways of carrying out the marketing activities.
Question 3:
Using a flow diagram, illustrate the main sequential stages of the Marketing Planning Process (MPP). Then, explain the kind of marketing activities, information gathering and decisions made by management at each of the stages listed.
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
what are the problems with green marketing? And what are there remedies?
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
clear this topic
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org
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