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Question 1:
Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in relative importance within each stage of the PLC.
Question 2:
Explain why it is necessary for marketing managers to keep up to date with relevant technological developments. Illustrate your answer with examples to show how with the advent of internet, this has changed the ways of carrying out the marketing activities.
Question 3:
Using a flow diagram, illustrate the main sequential stages of the Marketing Planning Process (MPP). Then, explain the kind of marketing activities, information gathering and decisions made by management at each of the stages listed.
how are cereals distributed to reach the consumers
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
considering the concept of product life cycle, where would you put video games in their life cycle
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Steps in MIS design: 1. Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th
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