Evaluate the concept of the product life cycle, Marketing Management

Assignment Help:

Question 1:

Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in relative importance within each stage of the PLC.

Question 2:

Explain why it is necessary for marketing managers to keep up to date with relevant technological developments. Illustrate your answer with examples to show how with the advent of internet, this has changed the ways of carrying out the marketing activities.

Question 3:

Using a flow diagram, illustrate the main sequential stages of the Marketing Planning Process (MPP). Then, explain the kind of marketing activities, information gathering and decisions made by management at each of the stages listed.


Related Discussions:- Evaluate the concept of the product life cycle

What are the activities constitute the marketing mix, What are the activiti...

What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu

Mmi operational activities, In an executive meeting of March 2010, CEO Mary...

In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi

Green marketing., what are the problems with green marketing? And what are ...

what are the problems with green marketing? And what are there remedies?

Customer analysis-demographic-psychographic , Customer Analysis It i...

Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy

Potential advantages for wv8 of decentralising the cis, WV8 is a large not...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Features of advertising, Features of advertising 1. It is mass communic...

Features of advertising 1. It is mass communication process every piece of advertising  gurantees satisfactionof  human wants and wnts  them from needs and desires advertisers

Marketing information systems and the sales order process, To equip future ...

To equip future accountants with the knowledge of integrating the information system of an organization.   Outcome: At the completion of the assignment, students should be able

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

Organisation''s need for additional staff, Identify FIVE factors that shoul...

Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd