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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
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Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
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How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
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