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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
Discuss the importance of strategy and good leadership in marketing
did the management take a correct decision in rohit''s case
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
Consumer mind is a Black Box
A manufacturing company has determined from an analysis from its accounting and its production data for a certain part that its demand is 9000 units/annum and is uniformly distribu
The physical attributes of a product constitute a tangible product.
explain creative selling and its advantages
#question.What would be a good example .
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
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