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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
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Factors influencing pricing decisions
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State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
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