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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
How should shoppers Stop develop its demand forecasts?
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
ingredient branding in the market place
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
What is difference between value proposition and positioning
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
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