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Question 1:
Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts?
Question 2:
Critically evaluate Orange's approach to implementing RM and CRM?
Question 3:
To what extent have customer's benefited from the development of CRM?
Question 4:
How can Orange benefit from the adoption of CRM?
List out the secondary sources of information while pursuing market research.
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Explain the various approaches that are followed by FMCG Companies in test marketing.
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have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
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