Ethics sustainability and culture, Marketing Management

Assignment Help:

I will provide a cases from the media that have ethical implications.

Please prepare a ppt presentation that:

a) describes the issue/story (Clearly identify which case you are using, Describe it briefly in your own words (dot points are fine)

b) explains why it has ethical implications (Why is this an ethics issue?  And What sorts of ethical implications may it have/has it had?)

c) describes egoism (ethical theory) - Part of this task involves using theory to determine whether  the actual actions of the relevant parties were ethical OR discussing what actions the parties should have taken . If you choose to do the former, use egoism to assess the actions, a description of the relevant ethical theory is required. More marks are awarded for describing the theory in your own words to show that you understand, rather than merely reiterating what is in the text book.

d) applies egoism to the case in order to assess whether the actions of the participants are ethical OR describe what the participants should have done to your resolution to assess whether it is ethical. (The majority of the marks awarded in this subject are for your application and understanding of ethical theory.  E.g. An application of egoism requires you to discuss all the positive and negative consequences  for the relevant person/organisation and then weigh these up rather than merely stating "They were following their long-term interests so were applying egoism"  Such a statement  not only fails to provide evidence of your mastery of relevant concepts, it shows a fundamental lack of understanding of ethical theory. Please access the resources that I provide to ensure that you understand how to apply theory and be active on the forums)

 


Related Discussions:- Ethics sustainability and culture

Illustrate about the nature of the company, Illustrate about the Nature of ...

Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi

Introduction stage - product life cycle, Introduction Stage Because th...

Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the

IIBM Assignmen, what are the significant factors that have led to the succe...

what are the significant factors that have led to the success of shoppers’ stop

What are benefits of a firm by retaining its customers, What are some benef...

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Tools to study of the buyer behaviour, Tools to study of the buyer behaviou...

Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1.       Sur

Growth stage - product life cycle, Growth Stage The growth stage is th...

Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly.    Early adopters will continue purchasing and l

Valuation method, Please perform required valuations in the template provid...

Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv

State about the term - advertising, State about the term - Advertising ...

State about the term - Advertising   Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd