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Question 1:
(a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requirements profitably". What is implied by "management process" in this definition.
(b) "The purpose of a company is to create a customer ... The only profit centre is the customer ". In light of the statement describe customers and explain the importance of customer focused strategies.
(c) The word Quality has been defined in various ways. Give three strategic definition of Quality.
(d) Show down the promises of a Customer Relationship Management system.
(e) What are the two ways of strengthening customer retention.
(f) List four of the deadly sins of marketing.
(g) Using metrics is one way of measuring success of customer centred initiatives. Describe what is meant by "metrics "and give an example of a marketing metric.
(h) What is relationship marketing and what is its main aim.
(i) What is the meaning of total employee involvement and its importance in today's organisation.
(j) What do you meant by the term ethical marketing and corporate social responsibility.
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr
Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
what are famous examples of down-market stretching done by large companies?
when in the organization would it be applicable to practice the 3 different buying situations
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
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