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Q. Ethical aspects of advertising - Moral Degradation?
Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extremely common in the ads of cigarette, liquor, personal products, deodorants etc. Such ads have extremely wrong impact on the mind of viewers particularly children and youths. They are losing their moral values.
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
service life cycle
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
what are your views of targeting of a product of children in todays world in case of ethicist?
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