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Q. Ethical aspects of advertising - Moral Degradation?
Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extremely common in the ads of cigarette, liquor, personal products, deodorants etc. Such ads have extremely wrong impact on the mind of viewers particularly children and youths. They are losing their moral values.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
The Eighteenth Amendment to the U.S. Constitution is the only amendment that has been repealed. This amendment established A. federal income tax. B. prohibition of alcohol.
what are the notes?
Explain the various approaches that are followed by FMCG companies in test marketing
Why is environmental appraisal important for an organization
elaborate market positioning errors broadly
"consumer mind is a Black Box"
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
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