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Question 1:
"Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?
Question 2:
"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.
Question 3:
"In a marketing research project the problem definition is the most important step." Describe why this is so.
How can i get the art behind the questions in VALS questionnaire ? or Where can I find the S.R.I categorization?
Q. Explain about Specific personality traits? Specific personality traits Innovativeness Dogmatism Social character Materialism Compulsiveness 1. Inn
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
Hi, I need an assignment to be completed by Monday, it will require no more than 30 powerpoint slides on a case study and data, using the t-test theory for marketing research. Can
3 pages
Q. Howard Sheth Model of Buying Behaviour? 1. It indicates how multifaceted the whole question of consumer behaviour is. 2. It offers the framework for including various con
Q. Factors that influence the effectiveness of operant learning ? Numerous factors influence the effectiveness of operant learning. Generally the closer in time the consequen
Indifference Curves: The Consumer Tastes Suppose we ask the consumer what his preferences are for alternative bundles of two goods, say food and clothing. Certain combination o
Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
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