Ethical and above-board approach in marketing research, Marketing Research

Assignment Help:

Question 1:

"Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?

Question 2:

"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.

Question 3:

"In a marketing research project the problem definition is the most important step." Describe why this is so.


Related Discussions:- Ethical and above-board approach in marketing research

What is historical research, What is Historical Research Any research ...

What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.

Queuing analysis, RatLand is a large family theme park located in central T...

RatLand is a large family theme park located in central Texas.  Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up

Realisation of export proceeds, Realisation of Export Proceeds: If an expo...

Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

Internet advertising techniques, Question 1 Write a short notes on:    ...

Question 1 Write a short notes on:                     A. Internet Advertising Techniques                     B. Difference between traditional marketing and e-marketing

Prescribed manner , Prescribed Manner : The manners in which the export pr...

Prescribed Manner : The manners in which the export proceeds are to be realised include: i) Payment should be received through an authorised dealer except in cases where genera

What are the numerous measures for reliability assessment, What are the num...

What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca

How does the customer use the information obtained, Q. How does the custome...

Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici

What role is played by memory in consumer behavior, Q. What role is played ...

Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of

Export licensing, Export Licensing:  As you know that all goods may be exp...

Export Licensing:  As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd