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Question 1:
"Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?
Question 2:
"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.
Question 3:
"In a marketing research project the problem definition is the most important step." Describe why this is so.
what the modern market research technology
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Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
Prescribed Manner : The manners in which the export proceeds are to be realised include: i) Payment should be received through an authorised dealer except in cases where genera
Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient
Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti
Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:
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