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Question 1:
"Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?
Question 2:
"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.
Question 3:
"In a marketing research project the problem definition is the most important step." Describe why this is so.
STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Question: The Belle Mare water park was set up in 1999, with the objective of providing leisure facilities to Mauritians and tourists. The park did not enjoy the expected succ
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu
Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t
Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
Factors Affecting Choice of Observation:
Scope of the Act : The Foreign Exchange Regulation Act covers the types of transaction having international financial implications. Broadly the Exchange Control regulates the fo
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