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What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
approaches of fmcg companies in test marketing
what are product positioning concepts
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Answer for a caselet
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
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