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P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
how competitor respond to price change
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process of disigning distribution channel
What is the physical evidence of tea business?
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
stages of buying process
write the core concepts in marketing with their explanation.
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