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Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
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various approaches followed by FMCG companies in test marketing
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
explain consumer mind is a black box
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