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While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in minimizing errors that are likely to crop up at every stage then they are bound to assume phenomenal proportions.
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
Question 1 Write a short notes on- A. Various types of Research(any five) B. Characteristics of Research Question 2 Expla
Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl
explain Henry Assael Model of buying decision behavior along with the diagram”.
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,
SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi
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