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While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in minimizing errors that are likely to crop up at every stage then they are bound to assume phenomenal proportions.
Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
Illustrate about the Quantitative and Qualitative Research Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be e
model building is the essence of the operations research approach?
How should Shopper’s Stop develop its demand forecasts?
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin
Despatch of Goods not Involving Foreign Exchange The despatch of certain goods does not involve foreign exchange, for example, Gift parcels. In this case, GRPP form is not appl
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can
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