Environmental scan, Strategic Management

Assignment Help:

Environmental scan: Arpanaa is located along the girivalam path of the holy city which is a favourable destination for many people who wish to stay .There are around three competitors at the moment for the hotel who are located at various ends of the city. The direct competitors are nowhere near the standard and the quality of services that are offered by Arpanaa. There are many business giants who have just stepped in the spiritual town to extend their services to the high class people who visit the city. This is a serious threat for arpanaa as there have been many business giants who are pitching in the temple town.

As of now, the external environment is completely in favourable to the hotel management and hence arpanaa has utilized this grand opportunity to showcase its services and features to people who visit the spiritual place every year. There are two direct competitors who are located on the same lane on the opposite side of arpanaa. The competitor has low cost rooms and food that attracts more people. However, the wind has blown to the other side and now people prefer good quality hotel like arpanaa over the last few years since its inception.

The competitors for arpanaa have high market sales among the local people than the visitors who come to the town. Arpanaa has been created to target more of the floating population and hence it has successfully reached the target audience within a few months after it has been launched. The competitors have failed to fulfil the needs and requirements of the visitors who visit the spiritual town for pilgrimage purposes. They lack in basic amenities such as cleanliness, quality and ambience. However there are many competitors who undergo renovation in order to meet the newer needs and requirements.

The temple and the girivalam path is at a nearby distance from the hotel and it is perfectly situated at the heart of the city. This is one of the added advantages to the travellers who visit the city of tiruvanamalai for various purposes. There are many public buildings like banks, schools and colleges that are located near the hotel. They have a good list of local customers who visit the restaurant every week for their lovely buffet menu from various parts of life. The employees at arpanaa are given professional training by the institute that is run by the hotel management in order to meet the requirements of the visitors.

Many competitors who are located outside the town offer more spacious and green environment for travellers who wish to take their own time and relax themselves amidst the spiritual town. As arpanaa is located within the heart of the city, it does not offer such environment for visitors who wish to live in a natural environment as per their needs and requirements. As a result though there are various competitors who try to bring in more features , arpanaa continues to be the best hotel among the visitors who visit the temple town.


Related Discussions:- Environmental scan

e-strategy in organisations, 1 - Describe the Benefits of Having an E-Stra...

1 - Describe the Benefits of Having an E-Strategy in Organisations. 2 - Estimate the Contribution of an E-Strategy to the Achievement of an Organisation's Objectives. 3 - Tal

Pbpk models strategies, Model-Building Strategies Various strategies ha...

Model-Building Strategies Various strategies have been used when implementing whole body PBPK models. As discussed below, it is important to distinguish between model building

Dimensions of common national cultures, Hofstede's dimensions of common nat...

Hofstede's dimensions of common national cultures Power distance. Extent to that people accept inequality of power. Uncertainty avoidance. Tolerance for uncertainty o

Leadership resources, Imagine you have been asked to contribute to planning...

Imagine you have been asked to contribute to planning a session on leadership,collaboration and teamwork in a cultural diverse workplace for your organization. The leaders of this

Critically examine importance of organisational culture, Question 1: Di...

Question 1: Discuss the following business strategies giving examples, and elaborate under what circumstances these business strategies are applied. i) Forward integration

Steps for setting up a maintenance strategy, Question: (a) Briefly elab...

Question: (a) Briefly elaborate on the steps for setting up a maintenance strategy. (b) Failures can be grouped in the following three categories namely Induced, Intermitten

Examples of staff control in the workplace, Employee behavioural controls  ...

Employee behavioural controls  'Influencing the process of how staff work and behave'. Reward e.g. based on attitude or behaviour Dress code e.g. to ensure staff u

Evolution and revolution in Hi-Fi sector, 1. Identify and discuss strategic...

1. Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm

Maintaining the strategic plan, A good strategic plan is a dominant motivat...

A good strategic plan is a dominant motivator for change and usual progress updates are crucial to maintain that momentum. The next steps then are to regularly ensure in on progres

Strategy & principles-passing the test of moral scrutiny, Strategy & princi...

Strategy & principles:- Passing the Test of Moral scrutiny 1.   In choosing among strategic alternatives, companies' managers are well advice to embrace actions that are genui

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd