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Enumerate in detail about the communication process
At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or differentiating but also offers a means of exchange itself, for instance communication for entertainment, for potential solutions and concepts for education and self-esteem. Communications include intangible benefits, like psychological satisfactions associated with, for instance, entertainment value of television advertisements. Communications can also be seen as a means of perpetuating and transferring values and culture to various parts of society or networks. For instance, it's argued that way women are portrayed in media and stereotypical images of very thin or anorexic women are dysfunctional in that they set up inappropriate role models. Form and characteristics of communication process adopted by some organisations (both deliberate and unintentional use of signs and symbols used to convey meaning) help to provide stability and continuity.
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
The percent of sales one product earns in relation to total market sales for all products in that category.
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
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