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Enumerate in detail about the communication process
At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or differentiating but also offers a means of exchange itself, for instance communication for entertainment, for potential solutions and concepts for education and self-esteem. Communications include intangible benefits, like psychological satisfactions associated with, for instance, entertainment value of television advertisements. Communications can also be seen as a means of perpetuating and transferring values and culture to various parts of society or networks. For instance, it's argued that way women are portrayed in media and stereotypical images of very thin or anorexic women are dysfunctional in that they set up inappropriate role models. Form and characteristics of communication process adopted by some organisations (both deliberate and unintentional use of signs and symbols used to convey meaning) help to provide stability and continuity.
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
defined marketing management and its feature
A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r
the core concept marketing
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Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
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Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
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