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Enumerate in detail about the communication process
At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or differentiating but also offers a means of exchange itself, for instance communication for entertainment, for potential solutions and concepts for education and self-esteem. Communications include intangible benefits, like psychological satisfactions associated with, for instance, entertainment value of television advertisements. Communications can also be seen as a means of perpetuating and transferring values and culture to various parts of society or networks. For instance, it's argued that way women are portrayed in media and stereotypical images of very thin or anorexic women are dysfunctional in that they set up inappropriate role models. Form and characteristics of communication process adopted by some organisations (both deliberate and unintentional use of signs and symbols used to convey meaning) help to provide stability and continuity.
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
What do you mean by product mix .
factors influecing product mix
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
explain the core concept of marketing
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
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