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Enumerate about the Non-durable Goods
Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, salt, sauce, pickles etc. These items are consumed quickly and we purchase these goods more often. These items are generally made available by producer through large number of convenient retail outlets. Profit margins on such items are generally kept low and heavy advertising is done to attract people towards their trial and use.
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Illustrate why marketing research is important to a firm specially in a competitive market situation
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Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
full detail since it is assignment
Problem 1: Discuss the formulation of Sales strategy in brief. Definition of sales Strategy Formulation of Sales Strategy Transportation Problem 2: Compa
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