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Enumerate about the Non-durable Goods
Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, salt, sauce, pickles etc. These items are consumed quickly and we purchase these goods more often. These items are generally made available by producer through large number of convenient retail outlets. Profit margins on such items are generally kept low and heavy advertising is done to attract people towards their trial and use.
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
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Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
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