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Enumerate about the Non-durable Goods
Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, salt, sauce, pickles etc. These items are consumed quickly and we purchase these goods more often. These items are generally made available by producer through large number of convenient retail outlets. Profit margins on such items are generally kept low and heavy advertising is done to attract people towards their trial and use.
consumer mind is a black box
This is a practice where one firm sells the similar product at several prices in several markets.
What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
#question.What would be a good example .
various approaches that are followed by FMCG companies test marketing in marketing management
service life cycle
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Market growth is the measured potential for a product type to attract more consumers spending.
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