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Enumerate about the Non-durable Goods
Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, salt, sauce, pickles etc. These items are consumed quickly and we purchase these goods more often. These items are generally made available by producer through large number of convenient retail outlets. Profit margins on such items are generally kept low and heavy advertising is done to attract people towards their trial and use.
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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considering the concept of product life cycle where would you put video games in thier life cycle
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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Illustrates the term Pricing Strategies? Pricing Strategies: As developing pricing strategies for the global market, one should consider the external and internal environ
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