Emergence of e - marketing, Marketing Management

Assignment Help:

E - Marketing:

Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even in a crowded field of the competitions, as long as it provides customer value. Also, Google. Com shows success shows that customers trust good brands and that well crfted marketing mix strategies can be effective in helping newcomers enter crowded markets. Neverthlessness, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers' wants to know which of their time testes concepts will be enhanced by the internet, databases, wireless mobile devices, and other technologies. The rapid growth of the internetand subsequent brusting of the dot -com bubble has marketers wondering, "What next"? Internet technologies have changed traditional marketing in a number of critical ways.

1.       Power shift form sellers to buyers: both individual and business buyers are more demanding that even because they are just one click away from a plethora of global competitions, all varying for their business. In this environment, buyer attention is the scare commodity and customer relationship capital a values assets.

2.       Death of distance: geographic location is no longer a factor when collaborating with the business partners, supply chain firms, or customers, or just chatting with friends. The internet made place less important and allows many buyers and sellers to buyers' traditional intermediaries.

3.       Time compression: time is not a factor with the internet communication between firms and their stake holders. Online stores can be open 24/7; people can communicate as their scheduals permit; times zones disappear for managers collaborating with partners on the other countries.

4.       Knowledge management is key: in the digital world, customer information is easy and inexpensive to gather, store and analyze. Managers can track marketing results as they are implemented, reciving play -by -play reports. However, turning huge databases into meaningful knowledge to guide strategic decisions is a major challange.

5.       Interdisciplinary focus: marketers must understand technology to harness its power. They do not have to personally develop the technogies, but they need to know enough to select appropriate suppliers and direct technology professions.

6.       Interdisciplincy capital results: imagination, creativity, and are more important resources than the financial capital. 


Related Discussions:- Emergence of e - marketing

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

How is an aging work force worked in demographic trends, How is an aging wo...

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

What are the convenience goods, What are the Convenience Goods? Conve...

What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p

Marketing related problem, This assignment requires you to develop a market...

This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in

Describe the dimensions of service quality, Question: As the marketing ...

Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Marketing mix., number of channel levels of panasonic

number of channel levels of panasonic

The role of the marketing manager, QUESTION (a) "The role of the Market...

QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.

Cost function, A chair manufacturer finds that it costs $ 9800 to manufactu...

A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the

Corporate socil responsibility, what are your views of targeting of a produ...

what are your views of targeting of a product of children in todays world in case of ethicist?

What role does copy play in a campaign, Problem 1: What role does copy ...

Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd