How does electronic brokerage facilitate search and retrieval of information?

E Brokerage facilitates search and retrieval of Information:

The success aspect of a brokerage is its capability to retain existing clients and to raise their satisfaction from effective coordination and enactment of CRM (Customer relationship management) activities.

CRM stands for Customer relationship management is the strategy for optimizing the lifetime value of customers.
This allows companies to gather and access information regarding customers' buying histories, preferences, complaints, and other data than they can better anticipate what customers need.