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Elaborate the term packaging?
Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical products have to be packed and labelled one which product feature as well as a critical one for raw products is packaging that comprises all to activities of designing and producing the wrapper or container for a product.
“Packaging comprises the activities of producing and designing the container for a product”.
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
ingredient branding in the market place
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