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Elaborate the term packaging?
Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical products have to be packed and labelled one which product feature as well as a critical one for raw products is packaging that comprises all to activities of designing and producing the wrapper or container for a product.
“Packaging comprises the activities of producing and designing the container for a product”.
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
A good or service an organization makes in quantity to sell on the open market is a product.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
what challenge will Groupon face in the future
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
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