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What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce
what are famous examples of down-market stretching done by large companies?
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Explain the various approaches that are followed by FNCG companies in test marketing
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