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Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
process of disigning distribution channel
Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
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identify the major trends in the firm''s natural and technological environment.
what are the challenges that a production manager faces?
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