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Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
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do you think paradigm shifts having taken place in marketing?
explain the various approaches that are followed by FMCG companies in test marketing
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
Screen the communication objective of your campaign
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
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