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Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
market testing
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
typesa of branding like producer''s name,picture-figure,name of product,colour
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
Who are the participants of business buying process,under any Organization?
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc
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