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What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
what is marketing mix
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
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