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"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
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the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
typesa of branding like producer''s name,picture-figure,name of product,colour
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