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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
The purchase of the smartphones by the netizens has a psychological or functional motive?
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Discuss the factors that need to be considered when developing an international marketing communication campaign
under positioning
Discuss the Henry Assael model on buying decision behaviour.
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Explain right to safety
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