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Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
A good or service an organization makes in quantity to sell on the open market is a product.
explain the various approaches that are followed by FMCG companies in test marketing
what is ge matrix
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